From a very early age, we were taught basic, everyday skills through stories. We learned basics like the alphabet and numbers through books and stories because it was the easiest way to engage young, growing minds with short attention spans.

Our families read us books with many colors and characters that captivated us, as they read aloud with sound effects and various tones of voice. Those plots, characters, colors, and voices all played a role in shaping our understanding of the world around us.

So why should your brand be any different?


Think about the most memorable book that was read to you as a kid. What is it about that story that has stuck with you all these years?

Personally, my most memorable book is Dr. Seuss’ Oh, the Places You’ll Go. My mom would read it to my younger siblings and I just about every night growing up. Flipping colorful pages, listening to my mom reading with exclamation, and making us laugh with her silly voices is probably why it’s such a vivid memory.

Reading Oh, the Places You’ll Go engaged us visually, audibly, and emotionally.


In this sense, branding is like storytelling. We captivate our customers and clients through those very same attributes. We choose colors for a logo, catching the eye of our observers, and we appeal to their emotions through a comical or heartfelt ad.

Your brand needs to be memorable, and allow customers to connect with your business. People are drawn to connection like kids are drawn to their most memorable stories.


Like your most memorable book, you want your brand to stick. Let me help you bring that brand to life. You can email me at cassrallen@gmail.com, or send me an inquiry here.

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