Let’s talk pricing…
A lot of investments go into a photographer’s work, so let’s break down the basics…
Out of my own curiosity, I sent a questionnaire to a few of my photographer friends, to ask about their routines and expenses when it comes to their business. The statistics I calculated are to help inform clients of the expenses of a photographer they are considering supporting.
Here are the results I compiled:
- More than 50% of photographers pay for a business license, tax ID number, and/or seller’s permit, costing, on average, $120 per year.
- For equipment and software, any given photographer will pay, on average, $400 per year.
- In any given year, a photographer will pay between $200 and $3,000 for equipment alone. This includes, cameras, lenses, SD cards, batteries, hard drives, storage and more.
- 70% of photographers pay for web services, costing roughly $175 a year.
- Photographers travel an average of 45 minutes per photo session.
- On average, a photographer will spend 3 1/2 hours editing a one-hour session.
- More photographers pay for a business coach or mentor than do not.
Prices start at $110
Product photography is all about the details. I’m a believer in paying attention to the little things in life, and breaking down the structure in order to capture an image that documents a product well. In the above image, the case on the phone has a loop detail, acting as a handle, with the company name on the silicone loop.
Prices start at $250
Capturing sweet family images, seniors, brands, and so on is about creating memories, and freezing those memories to hold onto forever. For example, this sweet family chose their family farm as a backdrop for this session. The property had been in the family for years, and it was almost sold outside of the family…
Chunky Knit Blankets
Prices start at $125
Covid-19 slowed down some photography clients. Instead of forcing ads, posts, and digital marketing, I taught myself another creative skill that didn’t involve staring at a screen. I started making oversized, hand-knit blankets. Little did I know, blanket making would fill in for a lack of income from covid restrictions on photo sessions.